A gift card is often given as a present because it allows the recipient to choose exactly what they want to buy from Bertram's Inkwell, providing flexibility and ensuring they get something they will actually use, especially when you might not know their exact tastes or needs very well; it's a convenient way to give a thoughtful gift without the guesswork of picking out a specific item. 

Here are several reasons why gift cards have become a cherished option for marking special occasions and celebrating important events:

1. **Personalization**: By opting for a gift card from Bertram's Inkwell, you show that you’ve taken the time to consider the recipient’s individual preferences, making the gift feel uniquely tailored to them.

2. **Flexibility**: The recipient enjoys the freedom to choose whatever they truly wish for within the card's value, ensuring they receive a gift that brings them joy and satisfaction, free from the risk of unwanted items.

3. **Convenience**: Gift cards can be effortlessly purchased, and available for digital delivery, allowing you to send a thoughtful gift instantly, saving you time and hassle.

4. **Budget Control**: You have the ability to select a gift card amount that aligns perfectly with your budget, allowing you to give generously while staying within your financial means.

5. **Suitability for Diverse Tastes**: When you’re unsure of someone's specific interests or preferences, a gift card opens the door to endless possibilities, empowering them to choose something that truly captures their imagination and meets their desires.